Prva knjiga na Instragramu

SVIJET – Jason Sperling, izvršni kreativni direktor u agenciji RPA, počeo je sa objavljivanjem svoje nove knjige „Look at Me When I’m Talking to You“. Knjiga će biti objavljena isključivo na Instragramu, i to jednu po jednu stranicu.

Svaki post predstavlja jednu stranu, a sastoji se od animirane ilustracije i pratećeg teksta. Knjiga je zapravo how-to vodič za brendove koji žele podstaći angažman i lojalnost potrošača. U cilju grabljenja pažnje, Sperling se okrenuo ilustracijama i Instagram-u.

„Izgledalo mi je kao odličan način da praktično primjenim ono o čemu pričam“, rekao je Sperling za Digiday. „Ako pričam o tome koliko je teško danas probiti se do kupaca, i ako je ovo način na koji konzumiram sve svoje informacije ovih dana, onda ima smisla staviti sve u porcije veličine zalogaja na Instagram-u.“

Sperling je razmatrao i druge platforme, ali Tumblr mu je „izgledao previše kao blog“, a Facebook kao mjesto „za neke ličnije poruke“. Instagram mu se više od drugih učinio kao mjesto gdje ljudi imaju tendenciju da „pokažu svoje strasti“.

Više informacija pronađite na http://digiday.com/

– “Look at Me When I’m Talking to You” examines the obstacles that collectively threaten our industry’s future and offers up new rules for getting attention in an attention scarce world, inspiring care amidst consumer apathy, and fostering loyalty from an increasingly discerning and departing audience. It offers proven strategies for connecting with today’s fickle, fleeing, over-stimulated audience. It has 20% more humor than most marketing books, and 100% more pictures. ———- It’s getting harder for books to break through, as well. So in the spirit of disrupting prescribed models and in the hopes of being my best example, Look At Me When I’m Talking to You is going to be the first-ever book released on Instagram. Yes, INSTAGRAM. The home of selfiers and humblebraggarts will now become a home of authors, too. It will unspool page-by-page for the next several months, with a bite-sized portion every day. And because it’s being released on social media, it will be a “collaborative” book, combining my thoughts, your comments and consumer perspectives. ———- Look At Me When I’m Talking to You will launch on June 25th. Read it daily by following @lookatmebook.

A video posted by by Jason Sperling (@lookatmebook) on

 

 

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